National localization in a marketplace is a key competitive advantage. It involves modification using the correct stylistic variants to convey the specific meanings of ideas and words in support of the local standards in a target country. If you expect money from customers who don’t speak your language, localization is your first step! Rulex Language Services provides a full range of localization services to help you and your company enter the Russian market - one of the most dynamically-developing markets in the world.

Website localization Translating website content differs from traditional translation. Information appearing on the Internet has to be adapted to the local market and target groups. All graphic and dynamic objects should be localized such as menus and captions. Even elements not noticeable to users need adaptation since they are essential for locating the site through search engines. Read more>>   Software localization Software localization involves the following issues: translating the user interface, online help, and documentation; adjusting the program to become location-sensitive and to behave according to local expectations; adding or removing certain functionality in accordance with local market needs; ensuring that the language, layout, iconography, and color schemes used in the application are appropriate for the local culture; building, testing, and debugging the localized version. Read more>>

The launch of any site or software program for the international market is meaningless without proper localization. High-quality and comprehensible translation is needed, but alone does not suffice. Local users expect culture-specific features of a program to behave according to local standards: date and time are in local format, list sorting performs correctly, currencies and measurements are used properly, etc. In highly competitive markets, localization can be a key feature for ensuring customer satisfaction and an integral component of success. Experienced localization professionals from Rulex Language Services will assure that your product is comfortably and completely available for local users.